HEY SIS — YOU’RE NOT DOING THIS ALONE
The design biz journey doesn’t have to feel confusing, overwhelming, or lonely.
At Palette & Blueprint, I help new and self-taught interior designers turn their creative passion into thriving businesses — with step-by-step systems, supportive tools, and real talk that meets you exactly where you are.
You bring the talent. I’ll bring the roadmap.
I'm Sandra Törnroth
Interior Design Biz Mentor & Soul-Led Business Guide
When I started my own interior design business, I didn’t have a degree or a fancy portfolio — but I had passion, creativity, and years of experience as a freelance creative.
Over time, I combined that creative background with my knowledge of business strategy, learning how to build a framework that actually works for personal brands like ours.
I know that creative businesses need more than just pretty branding and hard-selling bro-marketing tactics — they need systems, pricing confidence, client processes, and a soft-sell strategy that fits you — not a one-size-fits-all approach.
That’s exactly why I built Palette & Blueprint: to give self-taught designers the tools, structure, and confidence I wish I had when I was starting out.
Here, you’ll find clear workflows, client-ready templates, and step-by-step guidance that blend real business strategy with your creative energy — so you can build a thriving, soul-led business that feels fully aligned.
ONCE UPON A TIME...
I was exactly where you are right now.
Confused. Stress-out. Feeling unworthy of success.
I know what it’s like to second-guess every decision, feel overwhelmed trying to piece it all together, and wonder if you’re really cut out for this.
When I was starting, I faced the same questions: Am I charging enough? Is my process good enough? Will clients trust me?
What made the difference for me was learning to pair my creative skills with clear, simple business strategy — and building a system that honors both my passion and my business goals. My years of freelance experience taught me how to balance creative flow with sustainable growth — and that’s what I want for you, too.
You don’t need more hustle or another “perfect” Instagram post — you need simple systems, pricing clarity, and someone to walk with you as you build a business that actually works. That’s exactly why I created Palette & Blueprint — so you don’t have to figure it out alone like I did.
Once I stopped doing the things I was doing, everything shifted.
Less hustle. More intention.
For a long time, I thought doing more would lead to success — more free work, more saying yes, more guessing. But it only led to burnout.
When I shifted my approach, everything changed:
- Stopped undercharging. → Started attracting aligned, well-paying clients.
- Stopped reinventing every project. → Built simple, repeatable systems.
- Stopped saying yes to everyone. → Focused on the clients that lit me up.
- Stopped trying to figure it all out alone. → Found clarity through strategy + support.
MY MISSION
I want to help you build the design business you dream of — one client, one system, and one confident step at a time.
Because when you have the right support, simple systems, and clear strategy, everything shifts — and you finally get to grow your business with clarity, freedom, and joy.
LET'S BUILD YOUR BIZ, SIS →
“Sandra gave me the clarity and confidence I was missing — I finally feel like a real business owner”
– ANNA H
GRAB THE FREEBIE
Still Unsure What to Charge?
Let’s fix that — with a free 3-day email pep talk + guide built for self-taught interior designers still figuring it all out.
The Real-Talk Pricing Pep Talk
Stop undercharging. Start pricing with confidence.
Feel legit — even if you're still building your business.
- Mindset shifts to quiet the doubt
- A simple pricing formula that actually makes sense
- Done-for-you scripts + a PDF guide for those awkward pricing conversations
You’ll also get my Biz-Sis Newsletter with real talk, tips, and support to help you grow your design business. No spam, ever.
