New designer? No degree? No giant portfolio? No problem.
You bring the talent — I’ll help you build the systems, strategy, and confidence to grow your solo studio.
Feeling invisible? Posting into the void? Wondering if you’re even doing this “business” thing right?
You’re not behind — you’re building. And I’ve got you.
✨ Soul-aligned business strategy made for creatives like you
✨ Client-attracting tools that don’t steal your spark
✨ A clear plan to go from guessing to “got this”
This is where your studio starts to feel real.
Let’s make your clients feel aligned, not accidental.
Let’s Be Real — This Phase is Hard
You’re building your design business on sheer determination.
Trying to get the hang of proposals, pricing, content, and client calls and meetings — while secretly Googling half of it and hoping no one notices.
You’re showing up online, but the inquiries aren’t coming.
You’re second-guessing every quote, every caption, every call.
And yeah — sometimes you wonder if that degree or giant portfolio would make this easier.
Maybe you just need more tools. More clarity. More… something?
Here’s the truth:
You don’t need more hustle.
You don’t need to prove yourself harder.
You need a business that fits you — your strengths, your energy, your creative rhythm.
💛 You need clear systems that help you look legit (and feel it too)
💛 A strategy made for creatives, not corporate clones
💛 And real support — so you don’t have to do this alone anymore
Chances are, you already have what it takes.
You just haven’t had a plan built for you — until now.
“Sandra helped me stop hiding behind social media and focus on what actually grows my business when new in town.”
– ANNA H | DECORATOR
REAL-TALK
You Launched. You Leaped. So... Where Are the Clients?
Let me introduce
Confident and Booked: Client-Getting Kickstarter
You opened your studio doors. You’ve got the eye, the passion, the dream.
But the inbox is empty… and so is your client list.
😔 You feel like a failed designer — while everyone else seems to know exactly what to do.
😔 You’re doing all the “right things” — following random online advice (insert ChatGPT spiral of horror), tweaking your Instagram bio, posting like crazy — and still refreshing your inbox wondering if this was all a mistake.
😔 You’re exhausted from trying to look legit while quietly wondering if even got what it takes.
Here’s the truth:
You’re not broken. You are enough.
You just haven’t been shown the kind of system that actually works in the startup phase.
💡 This class gives you exactly that:
✔️ A step-by-step strategy for landing aligned, paying clients — even if you’re brand new
✔️ Tools to build trust — even if no one’s heard of you yet
✔️ A marketing plan that works — even without a polished portfolio or fancy degree
Built for the early-stage designer who’s tired of guessing, googling, and feeling like the only one not getting it right.
What Your Studio Could Actually Look Like
Imagine this
You confidently send proposals without spiraling over your prices or what they will think.
Your client process flows with ease — from inquiry to booking you.
Dream clients find you, trust you, and want to pay you.
You stop feeling like an imposter… and start feeling like a real designer.
And the best part?
You finally get to spend more time designing — and less time doubting, Googling, and second-guessing every move.
This is what happens when you stop winging it and start running your studio with soul-led strategy, systems, and support built for creatives — not corporations.
SHOW ME HOW TO GET THERE →GRAB THE FREEBIE
Still guessing your way through projects — and praying no one notices?
Let’s fix that.
You don’t need more anxiety, tabs, or vague tips.
You need a step-by-step client process that actually shows you what to do — from that first “I’m interested!” DM to the final reveal and beyond.
📋 This is my A-Z Interior Design Project Checklist — the exact process I use to run smooth, professional projects that wow clients (and calm your nervous system).
Perfect for new designers without a formal background, this guide walks you through every single step — so you can stop winging it and start feeling confident AF.
✨ Know exactly what to do at every stage
✨ Look professional — even if you’re still new
✨ Show up calm, prepared, and ready to lead
Ready to feel like a real designer?
You’ll also get my Biz-Sis Newsletter with real talk, tips, and support to help you grow your design business. No spam, ever.
You’re In the Right Place If…
This Is You?
You’re a self-taught or new interior designer — maybe you’ve taken online courses, maybe you’ve been figuring it out solo, but you didn’t take the formal route.
(And that’s okay — because talent isn’t measured by degrees.)
🌀 You’ve been second-guessing your pricing, your process, and whether you’re “legit” enough
🌀 You’re overwhelmed by business advice that feels too corporate, too advanced, or totally misaligned
🌀 You’ve got the passion and drive — but you’re craving real support built for your phase and biz.
💫 You want simple, step-by-step guidance without the gatekeeping
💫 You’re done winging it and ready to finally feel confident, clear, and client-ready
If you’re nodding along? You’re exactly who I built this for.
Let’s get you confident, booked, and building the creative business you’ve been dreaming of.
LET'S GET YOU CLIENTS →
Hey, I'm
Sandra
YOUR BIZ-SIS + wing woman💛
Hey, I’m Sandra Törnroth — startup strategist turned creative biz-sis, here to help you build a business that feels like you (not some corporate version of success — cue old dude in a suit looking down at your Insta feed).
Right now, I run a home-based interior design studio and work as a freelance designer inside an architecture firm — so trust me when I say, I get the juggle.
But I didn’t always feel this grounded.
When I started, I had no degree, no roadmap — just raw talent, big dreams, and a lot of tabs open.
At first, I followed all the “expert” advice: polished funnels, cold strategies, and hustle-heavy systems built for teams and tech bros.
None of it worked for my creative rhythm — it just burned me out.
So I rebuilt. I created a soul-led, strategy-backed approach that finally made business feel doable (and enjoyable).
Now, I help self-taught interior designers go from overwhelmed and doubting to confident, booked, and building the business they actually want — one that supports their creativity, their energy, and their life.
This isn’t about faking it till you make it.
It’s about building a business that fits who you already are — with support, not shame.
Let’s do it together, biz-sis. You don’t have to figure this out alone.
LEARN MORE →You’re Not Doing It Wrong — You’ve Just Been Doing It Alone
The Biz-Sis Support You’ve Actually Been Craving
This isn’t business advice made for marketing bros, design school grads, or people who already have momentum.
This is support for you — the self-taught, soul-led designer still figuring it all out.
💛 Built for Designers Without the BA
Whether you learned from online courses or pure creative instinct, you belong here. No degree required — just a desire to build something real.
💛 Support That Meets You Where You Are
From free resources to full-blown strategy sessions, everything I offer is made for the early phase — the scrappy, vulnerable, brave beginning.
💛 Real Talk, Real Strategy
Forget the fluffy inspiration or vague “just be consistent” advice. You get grounded, practical steps that move your business forward — without burning you out.
💛 Mindset + Marketing, Together
Because confidence isn’t just a feeling — it’s the result of having systems that make you feel in control. Here, we build both.
💛 A Biz-Sis in Your Corner
You don’t need a coach on a pedestal. You need someone who’s been where you are — and is ready to walk this with you.
More classes, coaching, and creative support are coming soon — and they’re all built for designers like you.
GET ON THE LIST & STAY IN THE LOOP →Your A’s to Your Q’s
Because I know you’ve got a few worries (been there!).
Let’s clear things up so you can feel confident moving forward.
I don’t have a degree or a big portfolio — is this really for me?
What do you mean by the startup phase — and is that really who you help?
Why do you use a soul-led approach instead of traditional business strategies?
Why are your prices so low compared to other business programs?
The Biz-Sis Guarantee
7-Day No-Stress Refund
I want you to feel 100% good about your decision to invest in your business.
That’s why I offer a simple, no-questions-asked 7-day refund policy.
If you join and realize it's not the right fit for you?
Just email me within 7 days and I’ll refund your payment — no awkward convos, no guilt, no stress.
You’ve got enough on your plate — your biz-sis promise: this is a safe space to invest with confidence.
You Don’t Have to Figure This Out Alone
You’ve got the eye.
You’ve got the passion.
Now it’s time to build the business that actually fits the designer you are.
This isn’t about doing more, being more, or hustling harder.
It’s about having the right systems, the right support — and someone who gets what it’s like to build from scratch.
I’m here to help you stop second-guessing and start growing with clarity, confidence, and soul-led strategy made exactly for where you are right now.
LET’S BUILD THIS TOGETHER →
Palette & Blueprint
Built for new interior designers who won’t play by bro-business rules.
Get the Newsletter
Real talk, soul-led strategy, and biz support for new interior designers figuring it all out.
No spam. No shame. Just pep talks, simple tips, and a biz-sis in your corner.
