New designer, big dreams but no clients?
Let’s fix that.
You don’t need a big following, flawless branding, or a picture-perfect portfolio.
You need paying clients — and a plan to get them.
Confident & Booked gives you the exact client-getting system to turn your passion into a profitable, purposeful design studio — even if you’re just starting.
LET'S GET YOU CLIENTS →Feel like everyone else has it figured out — except you?
You’re scrolling through flawless portfolios, hearing about “dream clients,” and quietly wondering if you’re even cut out for this.
→ You’re posting like crazy and hearing crickets
→ You’re charging random prices and hoping they stick
→ You’ve downloaded 47 freebies but still don’t know what to do next
→ You’ve got taste and talent — but still feel like a fraud
Let’s be real:
It’s exhausting to feel like the only one still winging it.
Like you're always one step behind — and everyone can tell.
But here’s the truth:
You’re not behind. You’ve just been building without the strategy you actually need.
That’s what I help you fix — step by step.
YEP, I NEED THIS →
“Sandra helped me stop hiding behind social media and focus on what actually grows my business in the early stages”
– ANNA H | DECORATOR
REAL-TALK
You Launched. You Leaped. So... Where Are the Clients?
Let me introduce
Confident and Booked: Client-Getting Kickstarter
You opened your studio doors. You’ve got the eye, the passion, the dream.
But the inbox is empty… and so is your client list.
😔 You feel like a failed designer — while everyone else seems to know exactly what to do.
😔 You’re doing all the “right things” — following random online advice (insert ChatGPT spiral of horror), tweaking your Instagram bio, posting like crazy — and still refreshing your inbox wondering if this was all a mistake.
😔 You’re exhausted from trying to look legit (what that might even look like) while quietly wondering if even got what it takes.
Here’s the truth:
You’re not broken. You are enough.
You just haven’t been shown the kind of system that actually works in the startup phase.
💡 This class gives you exactly that:
✔️ A step-by-step strategy for landing aligned, paying clients — even if you’re brand new
✔️ Tools to build trust — even if no one’s heard of you yet
✔️ A marketing plan that works — even without a polished portfolio or fancy degree
Built for the early-stage designer who’s tired of guessing, googling, and feeling like the only one not getting it right.
What Your Studio Could Actually Look Like
Imagine this
You confidently send proposals without spiraling over your prices or what they will think or say behind your back.
Your client process flows with ease — from inquiry to booking you.
Dream clients find you, trust you, and want to pay you.
You stop feeling like an imposter… and start feeling like a real designer.
And the best part?
You finally get to spend more time designing — and less time doubting, Googling, and second-guessing every move.
This is what happens when you stop winging it and start running your studio with soul-led strategy, systems, and support built for startups — not corporations or established designers.
SHOW ME HOW TO GET THERE →GRAB THE FREEBIE
Still guessing your way through projects — and praying no one notices?
Let’s fix that.
You don’t need more anxiety, tabs, or vague tips from online *gurus*.
You need a step-by-step client process that actually shows you what to do — from that first “I’m interested!” DM to the final reveal and beyond.
📋 This is my A-Z Interior Design Project Checklist — the exact process I use to run smooth, professional projects that wow clients (and calm your nervous system).
Perfect for new designers without a formal background, this guide walks you through every single step — so you can stop winging it and start feeling confident.
✨ Know exactly what to do at every stage of the project process
✨ Look professional — even if you’re still new
✨ Show up calm, prepared, and ready to lead
Ready to feel like a real designer?
You’ll also get my Biz-Sis Newsletter with real talk, tips, and support to help you grow your design business. No spam, ever.
You’re In the Right Place If…
Most business advice is built for big established brands.
This is for you — the self-taught solo designer with real skills and no roadmap.
Confident & Booked gives you the exact strategy I used to land my first aligned clients — without a degree, a website, or a giant portfolio.
You don’t need more fluff. You need a plan.
LET'S GET YOU CLIENTS →
Hey, I'm
Sandra
YOUR BIZ-SIS + wing woman💛
Hey, I’m Sandra Törnroth — startup strategist turned creative biz-sis, here to help you build a biz that feels like you (not some corporate version of success — cue old dude in a suit looking down at your Insta feed).
Right now, I run a home-based interior design studio and work as a freelance designer inside an architecture firm — so trust me when I say, I get the juggle.
But I didn’t always feel this grounded.
When I started, I had no degree, no roadmap — just raw talent, big dreams, and a lot of tabs open.
At first, I followed all the “expert” advice: polished funnels, cold strategies, and hustle-heavy systems built for teams and tech bros.
None of it worked for my creative rhythm — it just burned me out.
So I rebuilt. I created a soul-led, strategy-backed approach that finally made business feel doable (and enjoyable).
Now, I help new interior designers go from overwhelmed and doubting to confident, booked, and building the biz they actually want — one that supports their creativity, their energy, and their life.
This isn’t about faking it till you make it.
It’s about building a business that fits who you already are and can grow beyond the capped 1:1 client model— with support, not shame.
Let’s do it together, biz-sis. You don’t have to figure this out alone.
LEARN MORE →You’re Not Doing It Wrong — You’ve Just Been Doing It Alone
The Biz-Sis Support You’ve Actually Been Craving
This isn’t business advice made for marketing bros, design school grads, or people who already have momentum.
This is support for you — the designer, decorator, or stylist still figuring it all out.
💛 Built for Designers Without the BA
Whether you learned from online courses or pure creative instinct, you belong here. No degree required — just a desire to build something real.
💛 Support That Meets You Where You Are
From free resources to full-blown strategy sessions, everything I offer is made for the early phase — the scrappy, vulnerable, brave beginning.
💛 Real Talk, Real Strategy
Forget the fluffy inspiration or vague “just be consistent” advice. You get grounded, practical steps that move your business forward — without burning you out.
💛 Mindset + Marketing, Together
Because confidence isn’t just a feeling — it’s the result of having systems that make you feel in control. Here, we build both.
💛 A Biz-Sis in Your Corner
You don’t need a coach on a pedestal. You need someone who’s been where you are — and is ready to walk this with you.
More classes, coaching, and creative support are coming soon — and they’re all built for designers like you.
GET ON THE LIST & STAY IN THE LOOP →Your A’s to Your Q’s
Because I know you’ve got a few worries (been there!).
Let’s clear things up so you can feel confident moving forward.
I don’t have a degree, like 10k following, or a big portfolio — is this really for me?
What do you mean by the startup phase — and why is it different?
Why do you use a soul-led approach instead of traditional business strategies?
Why are your prices so low compared to other business programs?
The Biz-Sis Guarantee
7-Day No-Stress Refund
I want you to feel 100% good about your decision to invest in your business.
That’s why I offer a simple, no-questions-asked 7-day refund policy.
If you join and realize it's not the right fit for you?
Just email me within 7 days and I’ll refund your payment — no awkward convos, no guilt, no stress.
You’ve got enough on your plate — your biz-sis promise: this is a safe space to invest with confidence.
Imagine this:
Your inbox lights up with a dream inquiry.
You send a polished proposal (not a Google Doc with vibes).
You book the project — and feel ready, not panicked.
✨ That’s what we build inside Confident & Booked: Client-Getting Kickstarter.
JOIN NOW →
Palette & Blueprint
Built for new interior designers who won’t play by bro-business rules.
Get the Newsletter
Real talk, soul-led strategy, and biz support for new interior designers figuring it all out.
No spam. No shame. Just pep talks, simple tips, and a biz-sis in your corner.
