This space is for new interior designers.
Struggling to get clients? No plan? Stressed out?
Feeling lost and unsure what to do next? There’s a clear way forward.
You don’t need a stacked portfolio, big following, or Insta-perfect brand to start booking clients.
What you do need is clarity on what really matters at each stage of business {and not} + a grounded system built for real momentum, not busywork and burnout.
Start below ↓
| CONFIDENT & BOOKED: CLIENT-GETTING KICKSTARTER | → |
| PORTFOLIO GLOWUP: MOODBOARD MAGIC | → |
| FREE STARTUP BUNDLE | → |
| STORE + RESOURCES | → |
| VISIT THE WEBSITE | → |
Free Interior Design Checklist
Stop Winging It. Start Showing Up Like a Pro.
A free checklist to confidently guide every interior design project from first chat to final styling touch.
The Real-Talk Pricing Pep Talk
A 3-day email mini-series to help new interior designers stop undercharging.
Start pricing with confidence, and without stressy-feary-feelings — even if you’re still figuring it all out as a new designer.
Free Interior Designer STARTUP Checklist
Launch your design business with confidence using the exact startup checklist I used to vet real studios — now tailored just for you.
✨ No fluff. Just clarity, systems & peace of mind.
Hey, I'm
Sandra Törnroth
Biz strategist for new interior designers, decorators, and stylists.
Before becoming a designer, I spent 10+ years as a creative strategist — building brands, campaigns, and clarity for creatives.
Now I bring that deep expertise back to the interior design world, helping new designers grow booked-out businesses with calm, confidence, and step-by-step strategy that actually works.
Through Palette & Blueprint, you’ll get strategic systems built for creative startups — so you can grow with focus, not pressure, burnout, or energy-wasting busywork.
LEARN MORE →